06April | this has been bothering me for a while now

 

You all well know that I love Target. I especially love the sale rack... picking up a marginally cute piece of clothing and seeing a ridiculously low number on the red stickered price tag, and suddenly it graduates from marginally cute, to cute, to possibly cute on me. It's like a little present. Then, when I take the item to the price scanner and it's even lower, it's like little present #2!!

(This game works almost no fail at Macy's. Try it sometime when you're feeling unloved.)

However, I have an ongoing beef with Target.com: they somehow manage to make their clothing look as unflattering and awkward as possible on their eyeless models. More than once, I've gone to their website in an attempt to find something that I bought in the store to show someone and nearly didn't recognize it because it looked so horribly awful on the model.

Exhibit A:

target01.jpg

Most immediate question: why the heck is this cardigan buttoned all the way to the top? Is she cold? Shy? Rashy? Second question: why is the sweater practically molded to her body, nary a wrinkle or fold or shadow in sight?

 

Exhibit B:

target05.jpg

This is Target.com stylists' biggest problem (dysfunction) - pulling every top as taut as is humanly possible, so that the model inevitably looks like she has a grotesquely long torso and is wearing a dress from Gymboree over her jeans. Look at the outline of her waistband and fly. There's gotta be at least six to eight inches between her waist and the sweater's hem.

 

Exhibit C:

target06.jpg

Case in point: this t-shirt is yanked so low that it GETS IN THE WAY OF HER LEGS.

 

Exhibit D:

targetdress01.jpg

targetdress02.jpg

I own this dress. When I scrolled through the website looking for it to show Tatiana, I almost missed it because of the shirt they placed underneath it. (I know that's a style, but I think it's pretty fugly - it is a halter and I think it makes the back look strange.) Then I was almost too embarrassed to send it to her because I didn't want her thinking that I had bought an ugly dress. Again with the buttons all the way up to the top, and neat, pleated little collar! What is up with that??

Does Target want to sell their clothes online or what?

I'm not even sure I can begin to discuss the creepiness of each shot being cut off just before the model's eyes. Yet she's smiling. Because Target is shiny, happy, and eyeless.

 

 

 

 

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